InterQuad: a bold rebrand for International Quadratics / Pierce Pools Supplies - 01.06.24

International Quadratics and Pierce Pool Supplies revealed a refreshed name and logo: Interquad.

International Quadratics and Pierce Pool Supplies are synonymous with the aquatic and leisure industry, after merging in 2008 to deliver everything in aquatics, both commercial and residential, under one roof. The new updated brand identity was designed specifically to highlight InterQuad’s values of trust, expertise, and fun.

A nod to the companies shared 150-year history, the new look and feel highlights Interquad’s ongoing commitment to innovation and setting the future pool industry up for success.

“Our new branding and logo strike the perfect harmony between modern design and enduring tradition,” InterQuad’s Marketing Manager Marcelle Benjamin said.

“The new identity not only reflects our commitment to excellence, but also amplifies our dedication to serving customers with distinction. The revitalised brand resonates with the quality and integrity at the heart of our products and services.”

The reimagined logo is a contemporary interpretation of the previous design, bidding farewell to the much-loved dolphin in favour of a dynamic Q-tail that represents the fun side of InterQuad, visually representing a waterslide or a wave.

The new secondary logo features an italicised “I” as a nod to the rich history and previous logo. A new brand colour of deep blue reflects the intelligence and trust that have made InterQuad a staple of the aquatic and leisure industry.

The new brand identity hasn’t changed anything about InterQuad’s approach to customer service. Acquired by Reece in 2022, Interquad’s new look and feel has been co-designed with Reece owned-creative agency – Trout Creative Thinking - and will ensure consistency and open the door for more creative marketing opportunities in the future.